ida c. benedettoI believe in storytelling, empathy, and adventure. They spark the creativity to make us better people and a better society. As a Media Strategist and Experience Designer, I will get you doing and discovering things you might not do otherwise. My creative roots lie in documentary photography, and my current work involves games and interactive experiences (online and off).

I am co-founder of Wanderlust Projects. We make experiences in places you aren’t supposed to be, with a focus on the transformative power of intimacy, transgression, location, and generosity. The Daily Beast called us “New York City’s Wildest Underground Event Planners“. I consulted on the experience design and gifting system for the Night Heron Speakeasy, which has been lauded in the Atlantic and the New Yorker. I am an advisor to Photography, Expanded, an initiative of the Magnum Foundation and the Open Society Foundation to inspire documentary photographers to extend their storytelling practice beyond the still image. I also co-organize the Yellow Thread Society, New York’s first regular get-together featuring women in games.

For 2 years, I ran the design consultancy Antidote Games. Antidote creates playful experiences for understanding complex realities. I spearheaded projects with the International Federation of the Red Cross, Columbia Teachers College, the African Climate Change Resilience Network, and the Innocence Project, to name a few.

Before all that, I worked in Guatemala, India, and Brazil, on documentary projects and collaborative media production, which included a Fulbright-funded project in Ethiopia. I have a degree in Design & Technology from Parsons and a degree in History from The New School University.

Of all my accomplishments, few will top being voted “Most Likely to Discover Time Travel” by my junior high classmates.