ida c. benedettoI believe in storytelling, empathy, and adventure. They spark the creativity to make us better people and a better society. As a Media Strategist and Experience Designer, I will get you doing and discovering things you might not do otherwise. My creative roots lie in documentary photography, and my current work involves games and interactive experiences.

I am co-founder of Wanderlust Projects. We make experiences in places you aren’t supposed to be, with a focus on the transformative power of intimacy, transgression, location, and generosity. Wanderlust has been profiled in Fast Company, NPR, and The Daily Beast. I consulted on the experience design and gifting system for the Night Heron Speakeasy, which has been lauded in the Atlantic and the New Yorker. I am an advisor to Photography, Expanded, an initiative of the Magnum Foundation and the Open Society Foundation to inspire documentary photographers to extend their storytelling practice beyond the still image. I also co-organize the Yellow Thread Society, New York’s first regular get-together featuring women in games. I am a proud alumni of the School for Poetic Computation.

For 2 years, I ran the design consultancy Antidote Games. Antidote creates playful experiences for understanding complex realities. I spearheaded projects with the International Federation of the Red Cross, Columbia Teachers College, the African Climate Change Resilience Network, and the Innocence Project, to name a few.

Before all that, I worked in Guatemala, India, and Brazil, on documentary projects and collaborative media production, which included a Fulbright-funded project in Ethiopia. I have a degree in Design & Technology from Parsons and a degree in History from The New School University.

Of all my accomplishments, few will top being voted “Most Likely to Discover Time Travel” by my junior high classmates.