The NYC chapter of the International Special Events Society needed to reign in their website. Stray pages cluttered the menu, there was no easy way to showcase the organization's many events, and the layout of the news section was confusing at best.
I revamped the site's architecture, tightened up the layout of the news section, and introduced features to promote events and the expert contributors to the blog.
"Ida really listened to what we needed and offered simple, elegant solutions. She was diligent, organized and incredibly conscientious. Our website looks great, works great and is easier to use. In just one month from launch, traffic and page hits have nearly doubled.”
- Beth Heller, VP Communications, New York Metro Chapter International Special Events Society