The Night Heron was a legendary, short-lived speakeasy in a dry water tower in Chelsea, Manhattan. It operated undetected for 7 weeks in the winter of 2013. Some 700 people visited the tiny illegal bar, each one being gifted admission by someone who attended before them.
In addition to providing inspiration for using a dry water tower as a location, I advised on the guest journey and experience. After the Night Heron closed, I synthesized insights from the project into Sextantworks’ design methodology. The Night Heron’s gifting admission system, embodied by pocket watches, was our most sophisticated manifestation of using generosity to provoke engagement and transformation in the face of certain risk.
The core team consisted of N.D. Austin (proprietor), Dirby (material design and build out), Myric Lehner (finances and security), and Lindsay Arden Cooper (guest stewardship and bar management). Photos by Yoni Brook.