I'm Ida, an experience director and design strategist. Nothing delights me more than seeing people surprise themselves when they stretch beyond their known limits, and I believe good design can make this possible. Working in complex organizational and social contexts, I create opportunities for innovation, insight, and change. Read more about me and explore my work.
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Workshop on Patterns of Transforamtion
A two-part workshop on foundational concepts in experience design, based on my research on the design of transformative social experiences.
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Patterns of Transformation research online
Read my design guide for creating transformative social experiences, informed by lessons from sex parties, funerals, and wilderness trips.
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Teaching at The School of Visual Art
At The School of Visual Art's Interaction Design Program, I teach thesis research and writing, as well as game design.
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How I Learned to Stop Worrying and Love AI
Join a conversation about using and understanding AI, hosted by friends at Macktez.