I'm Ida, an experience director and design strategist. Nothing delights me more than seeing people surprise themselves when they stretch beyond their known limits, and I believe good design can make this possible. Working in complex organizational and social contexts, I create opportunities for innovation, insight, and change. Read more about me and explore my work.
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Working at NOBL
NOBL has created a new way to support organizations through change. I joined as a director to lead cross-functional teams in innovating on new ways of working.
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Teaching at the d.school
From COVID-19 to racial injustice, lack of diversity to economic inequality, our current state of unsettledness makes the importance of organizational culture clear. I'm co-teaching this Stanford d.school course on Organizational Culture Design.
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Published research
What makes an experience life-changing? Can transformational gatherings be designed? Read my design guide for creating transformative social experiences, informed by lessons from sex parties, funerals, and wilderness trips.
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Quoted in Bestselling book
Bruce Feiler's bestselling book Life is In The Transitions uses my resarch insights to deliver actionable guidance to people going through major change.